The second annual BlueCross BlueShield Snowman Making Challenge will be held every Sunday during February, the frostiest month of the year in Buffalo, one of the snowiest cities in the nation. 

Beginning Sunday afternoon, February 5 at Martin Luther King, Jr. Park and for each consecutive Sunday, BlueCross BlueShield of Western New York is hosting Snowman Making Challenge events at family-friendly venues in Western New York.  The Challenges are part of the company’s Healthy Changes Everything℠ platform and are a fun way to celebrate winter by taking part in a healthy activity.

The Snowman Making Challenges are free events, open to the public.  Everything you need to build a snowman, or a whole family of snowmen, will be on-site – snow or no snow!  Creativity in the absence of snow will result in surprising “SnowCrows” – a winter take on the standard fall decoration.

Crowley Webb, a full-service advertising agency in Buffalo, NY, just completed 25 straight hours of work for Twenty-Five Hour Workday contest winner, You and Who.

Crowley Webb created the contest to celebrate their 25th anniversary in 2011. The aim was to give away a free marketing campaign to a worthy startup in Western New York. The agency received more than 40 entries, which they narrowed to three finalists who were charged with getting votes on Crowley Webb’s website. After 15,000 votes were cast, You and Who was named the winner. You and Who works with artists from around the country to design custom t-shirts. For each shirt sold, the company donates matching items to organizations that help those in need.