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Pet Food Sales to Reach $33 Billion as Consumers Spend More on Premium and Healthy Products | Pets

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Pet Food Sales to Reach $33 Billion as Consumers Spend More on Premium and Healthy Products
Pets
Pet Food Sales to Reach $33 Billion as Consumers Spend More on Premium and Healthy Products

 

(Welcome to our weekly pet column, courtesy of Pet Connection Programs Inc. of Marilla. We post a new article each week, so be sure to check back on a regular basis!)

Driven by increased focus on pet health and the powerful role in pet owner lives of the human-animal bond, U.S. sales of pet food will rise 16 percent between 2015-2018 to reach $33 billion!

The projection was made by market research publisher Packaged Facts in Pet Food in the U.S., 11th Edition. More information on the report can be found at http://www.packagedfacts.com/redirect.asp?progid=86778&productid=8384332.

Packaged Facts estimates pet food sales in 2013 were $28 billion. The pet food category experienced much of its growth outside of the core mass market, particularly in channels like farm/feed, Internet and pet specialty. Sales are expected to remain relatively flat through the rest of 2014, though opportunities exist in the premium food sector as pet owners purchase these products to protect the health of their four-legged, feathered, finned and furry family members.  

"Looking ahead, the trick will be to find ways to grow this mature market, since at its current pace pet population growth is not sufficient to drive higher levels of market growth," comments Packaged Facts research director David Sprinkle. "For several years much of the dollar growth in the pet food market has come from converting pet owners to higher priced foods as part of the humanization trend."

Premium pet foods will account for 42 percent of pet food sales in 2014, followed by regular pet food at 30 percent and value pet food at 12 percent, with treats comprising the remaining share of sales. On both the dog and cat sides of the market, the premium share of sales has expanded, mostly as a result of growth in the super premium segment. Treats have also grown their share of the market, primarily due to the robust interest in treats among dog owners, many of whom have turned to functional treats as a way to ameliorate pet health conditions and promote overall wellness. 

Cat owners, on the other hand, have not proven as likely to indulge their pets in super premium fare, and have also been slower to embrace functional treats, suggesting areas for market expansion as cat food and treat marketers continue to trend into premium and functional fare, with products and trends often crossing over from the dog side.

For a full look at Pet Food in the U.S., 11th Edition and the rest of Packaged Facts' industry-leading catalog of reports on pet products and services reports, please visit http://www.packagedfacts.com/pet-products-services-c124/.

— PRNewswire

(For more information on pets and animal adoption, please visit www.petconnectionprogramsinc.com. Or, visit our Facebook page at www.facebook.com/PetConnectionProgramsinc. Located in Marilla, N.Y., Pet Connection Programs Inc. is a nonprofit maternity and special care shelter founded in 1984.)

 

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