J. Fitzgerald Group, an international advertising and marketing agency based in Lockport, recently developed a complete kickoff marketing campaign for the City of Lockport’s Recycling & Refuse program.
JFG’s work included the new recycling program’s theme, name, logo, an easy-to-navigate consumer website, informational postcards directed to residents and business owners, a brochure and public relations support and guidance.
The materials JFG created helped city officials immediately secure public awareness of the new program and boost community participation, resulting in over $100,000 in waste collection savings and nearly $5,000 in new revenue from sales of recycled goods after just the first few months. The campaign also helped the City avoid a public backlash due to a drastic change in their refuse services.
